Families First

Protecting Life, Strengthening Families, Restoring Values.

Quick Resources

MISSION

The Family First Campaign is dedicated to protecting life, strengthening families, and restoring shared American values. Our goal is to uphold our founding principles, which includes ensuring religious freedom, maintaining parents’ God-given rights to raise their children without government interference, affirming the life of every American, both born and preborn, and safeguarding biological reality. As we return to the ideals that made this nation great, we will build a stronger, healthier, freer, and more united future for all Americans.

Focus Areas / Policy Pillars

Defend religious liberty: We advocate for the protection of parental rights and the recognition of religious freedoms, including the ability to make informed decisions about vaccinations in alignment with personal beliefs and values.

Protect women’s sports: We support efforts to ensure fairness in women’s sports by promoting policies protecting opportunities for female athletes in alignment with Title IX.

Defend children and restore parental rights: We are committed to defending children and restoring parental rights.

Biological Reality on Men and Women: We support efforts to defend biological women from gender ideology extremism and to promote policies recognizing biological truth within federal guidelines.

Protect American families: We are dedicated to supporting women in difficult situations through our H.O.P.E. Agenda by promoting life-affirming resources, strengthening families through preventative care, and improving support systems for foster children and adoptive families.

Initiatives

H.O.P.E. Agenda- The HOPE Agenda is a 20-point pro-life, pro-family, pro-woman state policy framework aimed at caring for the two lives involved, the mother and child. Our goal is to provide support for women as they thrive in both their careers and motherhood alongside their children, encouraging family-building, supporting involvement of the community and pregnancy centers in the provision of support services as well as foster care and adoption resources, and more. This Agenda recognizes that compassion and support are needed when creating policy focused on the health, opportunity, prosperity, and empowerment of women, the unborn, and their families. With the aim of reducing the number of abortions and providing necessary resources during challenging situations, the HOPE Agenda serves as a unifying framework that captivates the very essence of what it means to be pro-life — compassionately caring for all lives involved and uplifting the family as the foundation of society.

Biblical Foundations- Since the inception of America First Policy Institute, the Biblical Foundations Project was designed to equip Americans of faith in with empowering language to speak to the core moral issues challenging our nation’s future. The original (since it's being rewritten) America First Agenda: 10 Pillars for Restoring a Nation Under God document interpreted the policy objectives through the lens of their biblical foundations and applications, providing Christians with information regarding the issues and solutions needed to restore our nation. The Biblical Foundations Project 2.0 will continue to equip pastors, churches, and all people of faith with language that will empower them to speak to the core issues challenging America’s future, and more. The goal: Inspire people to articulate why America First policies are not only the right direction for the American people but are also grounded in the eternal truth of Scripture. These truths include the dignity of life, the reality of two genders, the sanctity of female safe spaces, the protection of children and mothers, and the rights of Americans to live in communities free from violence or to attend a university without exposure to woke propaganda and antisemitism and more.

The Women’s Initiative - The America First Women’s Initiative envisions an America in search of T.R.U.T.H. We set forth the following principles as the core of a new movement for women: Transparency, Revitalization, Unity, Trust, and Health. With foundations based in Kellyanne Conway’s S.A.F.E. Agenda, the T.R.U.T.H. Initiative celebrates the strength and resilience of women and mothers, reminding them of their important role in society and inspiring them to be warriors in a movement that will Save the Nation for generations to come.

Team

Dr. Richard Rogers

Vice Chair, American Values

Jennifer Bauwens, Ph.D.

Director, American Values

Margo Nicholas

Senior Policy Analyst, American Values

Stephanie Whitt

Chief State Action and Engagement Officer

Stacey Schieffelin

Chair, America First Women's Initiative & Chief External Affairs Officer

Latest

Statement | April 15, 2026

AFPI Celebrates Wins in the WFTC on Tax Day

On Tax Day 2026, American families and workers are experiencing the impact of President Trump’s the Working Families Tax Cuts Act (WFTC). Signed into law on July 4, 2025, this historic legislation is delivering wins for working families, small businesses, parents, seniors and farmers across the Nation. AFPI commends President Trump and America First leaders in Congress for putting more money back in the hands of hardworking Americans.

Commentary | April 14, 2026

Another New York Assault on Life

I have sat at the bedside, holding hands and witnessing the final moments of life. I have watched doctors work, listened as monitors fall silent, and felt the stillness settle over the room. I have prayed with children and wept with grieving parents.

Commentary | April 10, 2026

Proclaiming Christ in the Public Square

Two years ago, the Biden administration chose to mark the holiest day in the Christian calendar by celebrating trans visibility. In contrast, this year, Secretary Rollins boldly acknowledged the true meaning of Easter in a message to the Department of Agriculture. Secretary Rubio posted a thoughtful reel celebrating Christ’s glorious resurrection, and Secretary Hegseth shared from Luke 24:6, declaring, “He is not here, but is risen!”

Statement | March 31, 2026

AFPI Applauds Supreme Court Decision Protecting Free Speech in Counseling

The America First Policy Institute (AFPI) applauds today’s decision by the United States Supreme Court in Chiles v. Salazar, a case addressing whether the government can control what licensed counselors are allowed to say to their clients.

Statement | March 27, 2026

Olympic-Sized Win for Women, But the Fight’s Not Over

The Athletes for America Coalition at the America First Policy Institute (AFPI) celebrates the decision by the International Olympic Committee to no longer allow biological men to compete in women’s sporting events. This decision was made in order to comply with an executive order signed by President Trump in February of 2025 ahead of the 2028 Olympic Games, which will be hosted in Los Angeles.