Leadership

Billy Atwell

Chief Marketing Officer

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena...who strives valiantly...who spends himself in a worthy cause…so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

- President Theodore Roosevelt

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Billy Atwell serves as Chief Marketing Officer for the America First Policy Institute (AFPI), where he leads strategic messaging, branding, and public engagement to advance the Institute’s mission of promoting freedom, opportunity, and prosperity for all Americans.

Billy brings 14 years of executive-level experience in marketing, communications, and strategic leadership. Prior to joining AFPI, he served as Senior Vice President of Communications at Alliance Defending Freedom, where he led a team of 55 professionals in public relations, marketing, social media, and digital media production.

Prior to ADF, he served as Chief Communications Officer for the Diocese of Arlington, where he expanded and/or created content marketing, digital outreach, media relations, publishing distribution, and elevated the public profile of one of the nation’s most prominent Catholic dioceses.

His career also includes overseeing communications for the dioceses of Raleigh (NC) and Venice (FL), and contributing to national initiatives that defended religious liberty, free speech, the right to life, and others.

Born in Brooklyn, New York, and raised in North Carolina, Billy now resides in Virginia with his wife and their four children. He enjoys the outdoors, hunting, coaching judo and jiu jitsu, and archery.

His faith, commitment to service, and love of country have been central to both his personal and professional life.

At AFPI, Billy is dedicated to expanding the reach and impact of the America First movement, ensuring the principles that built the nation remain strong for generations to come.

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