Policy Priorities
MISSION
To unite the Hispanic community behind the values that we hold dear – faith, family, freedom, and work – and empower them to create an environment that guarantees prosperity, safety, and security and allows everyone to fulfill their version of the American Dream. The Hispanic Leadership Coalition continues working to:- Empower Hispanics across the United States to amplify their voices and influence.
- Equip leaders with the tools and resources to mobilize, educate, and engage with the Hispanic community more effectively.
- Establish an unprecedented conservative Hispanic movement and educate others on America First policies which guarantee prosperity, upward mobility, safety and security, and opportunity for all.
PURPOSE OF HISPANIC LEADERSHIP COALITION
A new conservative, America First movement is building – and leading the formation of this new governing philosophy are Hispanics yearning for the American Dream they so much want to realize. Hispanics are increasingly supporting America First policies that better align with their values and celebrate their innovative spirit and love of democracy. These policies have allowed Hispanics to advance their education, seek gainful employment, start new businesses, and contribute to the success of our country.
Hispanics are vital to our economy, with more than $2 trillion in buying power, and are projected to account for 78% of new U.S. labor force growth over the next decade. They champion the creation of jobs and new businesses, seek to advance their education, and are inspired by what we can do as a country to guarantee prosperity and upward mobility for all. Hispanics have also become an important influence in American politics, with an estimated 36.2 million eligible to vote in 2024. Expected to account for one quarter of the U.S. population by 2050, Hispanics are now at the center of the American future.
As we observe the rising tide of enthusiasm among the Hispanic community, it is evident that America First principles will continue resonating across their diverse backgrounds. We recognize and celebrate the diversity of our Nation, and the fact that the Hispanic community is embracing America First policies underscores its universal appeal. The America First Policy Institute and its Hispanic Leadership Coalition believe that fostering this support is vital for the continued success of America First policies that prioritize the well-being and prosperity of every American.
In October 2022, the America First Policy Institute, America First Works and its coalition partners joined forces to host the Hispanic Leadership Conference in Miami, Florida. This historic event gathered more than 150 of the country’s top conservative Hispanic leaders to chart an action plan focused on empowering the Hispanic community and equipping leaders with the tools and resources necessary to establish the greatest conservative movement ever seen. The Hispanic Leadership Coalition, chaired by AFPI board member and Goya Foods President and CEO Bob Unanue, was then created to build long-lasting, meaningful relationships with the Hispanic community and co-create solutions that provide for a brighter, more prosperous future for all.
Hispanic Leadership Coalition board members include:
Brooke Rollins, Bob Unanue, Pastor Mario Bramnick, Rafael Béjar, Kevin Cabrera, Sara Carter, Steve Cortés, Abraham Enriquez, Rick Figueroa, Hon. Mayra Flores, Astrid Hajjar, Ashley Hayek, Jenny Korn, Syddia Lee-Chee, Jorge Martinez, Hon. Danny Perez
Team
Latest
Op-Ed
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June 4, 2025
Congress, Pass the One Big Beautiful Bill - Hispanic Families Are Counting On It
For too long, Washington bureaucrats have failed the very families they claim to serve—none more so than Hispanic Americans. We’ve been told to wait our turn, to be patient, while our wages stagnated, our communities bore the brunt of illegal immigration, and our children were shortchanged by broken promises. Under the Biden-Harris Administration, inflation skyrocketed, crime soared, fentanyl deaths hit record highs, and the border became a humanitarian and national security disaster.
Op-Ed
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June 3, 2025
Trump’s Bold Move to Lower Drug Prices Puts Americans First, Not Big Pharma
Americans have waited long enough, and now real relief from sky-high prescription drug prices is finally here. Recently, President Donald J. Trump signed a landmark Executive Order to end the decades-long injustice that has forced American families — especially Hispanic households — to pay more for lifesaving medications than almost anyone else in the world.
Op-Ed
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April 26, 2025
Actually, Trump Should Demand Standards from Woke Universities
America’s ivory towers have forgotten who built them — and who pays the bills. In an increasingly politicized academic environment, President Donald J. Trump’s administration is right to demand accountability and transparency from elite institutions that accept billions in taxpayer dollars.
Statement
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April 17, 2025
Bob Unanue & Chad Wolf Reject Political Hypocrisy & the Open Border Policies of the Left
Today, the America First Policy Institute (AFPI) issued the following statement from Bob Unanue, Chair of the AFPI’s Hispanic Leadership Coalition, and Chad Wolf, Executive Vice President and Chair of the Center for Homeland Security and Immigration:
Fact Sheet
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October 16, 2024
Hispanics and the America First Movement
The Hispanic community in the United States is a tapestry of diverse backgrounds, ethnic cultures, and economic circumstances. As the nation approaches a pivotal presidential election, it is crucial to evaluate how different administrations uphold the core American values – faith, family, freedom, work, and security – that resonate deeply within the Hispanic community.
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