Policy Priorities
Each Memo contains the following sections to help you frame and win the arguments.
THE ISSUE: Concise framing of the problem and an America First solution
TOP LINES: High-level stats and messaging for punchy talking points.
PRO-TIP: Expert Insight from our Comms team.
QUICK STATS: Stats and supporting messaging.
IF PRESSED: How to answer the most common rebuttals to your arguments.
POLLING: Exclusive Kellyanne Conway polling data on our issue.
POLICY: Links to supporting America First policy products so you can dive deep into the solutions.
Welcome to the Messaging and Data Lab at the America First Policy Institute (AFPI), where we precisely frame and define America First policies and accomplishments, leveraging the latest data and polling. Our mission is to empower conservatives with the tools needed to win the argument against the Far-Left ideology—once and for all.
"Every policy the Left embraces, promotes, and implements is unpopular with the American people and a complete failure," said Hogan Gidley, former Principal Deputy White House Press Secretary and Senior Strategic Communications Advisor at AFPI. "Liberals support unsuccessful policy, but they often have more successful messaging. The AFPI Messaging and Data Lab will work to level the language playing field by pairing the America First policies that are proven to produce great results for all Americans with the sharper, stronger, data-driven messaging needed to define the argument and win."
Our lab utilizes publicly available polling, exclusive data from Kellyanne Conway, insights from top polling experts, and public sentiment analysis from social media and focus groups.
Supporting this initiative are notable figures such as Marc Lotter, former Director of Strategic Communications for the Trump-Pence 2020 campaign and Chief Communications Officer at AFPI, along with AFPI's communications and policy teams. Together, we ensure that America First policies are communicated effectively and compellingly to the American public, driving a narrative grounded in truth and data. Join us as we reshape the political landscape with facts and unwavering commitment to America First principles.
Latest
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January 14, 2026
AFPI January 2026 Housing Survey — Topline Takeaways
This survey paints a simple picture: housing costs are delaying big life choices, voters think government red tape is a big part of the problem, and there’s broad support for policies that cut fees, speed up building, and expand the workforce, especially when incentives reward places that actually reform.
Memo
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May 7, 2025
New National Poll Reveals Strong Support for America First Agenda in First 100 Days
On the anniversary of President Trump’s first 100 days in office for his second term, the media, progressives, and biased pollsters went into overdrive pushing a false narrative on the American peoples’ support for his administration and policy agenda.
Op-Ed
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April 28, 2025
Under Trump, American AI Prepares for the Golden Age
President Donald Trump’s deregulation policies, pro-energy vision, and tariff strategy are propelling American artificial intelligence toward a Golden Age, and the AI industry is all in. Just months into his second term, President Trump’s trifecta is unshackling innovation, powering AI’s future, and shielding it from foreign threats. Tech leaders aren’t just watching—they’re racing to build an American AI empire under his bold plan.
Commentary
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April 24, 2025
America First Unfiltered: Criminals Deported, AI in Classrooms, & DEI Dismantled
President Trump accelerates deportations, boosts AI in classrooms, honors veterans, and cracks down on DEI in another America First week of wins.
Commentary
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April 17, 2025
America First Unfiltered: Trump Protects Social Security, Lowers Drug Costs & Deports Criminals
This week, President Trump doubled down on law and order, vowing to restore safety and sovereignty to the American people. With support from El Salvador’s President Bukele, the Trump administration is accelerating the deportation of violent criminals, securing Social Security for American citizens, and standing up for women’s sports and affordable healthcare — proving once again that America First is more than a slogan.
Topics
- Criminal Justice & Public Safety
- Government Weaponization
- Debt
- Inflation
- Trade
- Work & Jobs
- American Dream
- Post Secondary Education
- K-12 Education Freedom
- American Only Elections
- Clean Votes
- Secure Elections
- Energy
- Big Tech & Censorship
- Budget, Spending, & Taxes
- Government De-Regulation
- Healthcare Reform
- Public Health
- Transgenderism
- Border & Immigration
- Human Trafficking
- Europe
- Defense
- Israel & the Middle East
- Sanctity of Life
- Protect Women’s Sports
Type
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issues
Videos
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Defining Issues and Strategies: America First in 2026
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America First Unfiltered: Criminals Deported, AI in Classrooms, & DEI Dismantled
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America First Unfiltered: Trump Protects Social Security, Lowers Drug Costs & Deports Criminals
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America First Unfiltered: Ending the Great Ripoff, Securing Our Future
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America First Unfiltered | March 20, 2025
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America First Unfiltered: Major Wins from President Trump’s White House – Feb. 28, 2025
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America First Unfiltered: The People’s Agenda
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Evaluating The Biden-Harris Policies: Foreign Affairs
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Evaluating The Biden-Harris Policies: Crime
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Evaluating the Biden-Harris Policies: Economy
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Evaluating the Biden-Harris Policies: Border Security
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