AFPI Relaunches Messaging & Data Lab

WASHINGTON, D.C.–The America First Policy Institute (AFPI) today announced the relaunch of the Messaging & Data Lab (MDL), which will provide expert messaging to the conservative movement, based on one-of-a-kind data and analysis. It will be led by:

• Ashley Hayek, executive vice president
• Kellyanne Conway, president, KAConsulting LLC and chair of the Center for the American Child
• Sonny Nelson, communications advisor
• Matt Jensen, executive director of the Office of Fiscal and Regulatory Analysis

MDL provides top-tier, deep-dive polling conducted by Kellyanne Conway and her team. The MDL will not only enable AFPI to understand how voters perceive critical public policy issues, but also it will combine America First policy with data-driven messaging.

“With America First wins racking up, it’s critical to affirm this powerful tool and build it up with added capability so that the movement has easy access to the best messaging and data available,” said Ashley Hayek, Executive Vice President at AFPI.

In addition to a team of communications experts, our Office for Fiscal and Regulatory Analysis (OFRA), comprised of a team of experts in technology, AI, and open-source modeling, will produce data and reports unparalleled by any U.S. think tank. Their work will be woven into MDL products.

The MDL will publish daily messaging, the “America First Line Up,” as well as a weekly one-pager called the “Messaging & Data Lab Weekly Report.” The America First Line Up will cover a few issues each day with topline messaging and resources. The weekly report will focus on a single issue that addresses topline points, key stats, polling, and policy resources from our team of experts.

The official Messaging & Data Lab website is forthcoming. Anyone who would like to sign up to receive these resources should CLICK HERE.